Quality Update: Google’s New No-No’s

  Coming to a Site Really Near You…Yours! By Janet Garraty Earlier this month, Google quietly rolled out a new update to their algorithms called, “Quality Update.” This latest update is Google’s continuing effort to improve the search experience for users. If they also get the chance razz the SEO guys, then they probably think that’s […]






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Don’t Rolling Stone Your Content

Don’t Rolling Stone Your Content

By Janet Garraty   Entrepreneurs and business leaders using content marketing should take a lesson from Rolling Stone magazine’s debacle in its coverage of the University of Virginia’s rape case story. The story’s author along with her editors failed to thoroughly challenge its sources before publishing the November 19, 2014 article about a woman’s allegation into being […]






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Comprehension Harder for Online Readers

Tips to help online readers read By Janet Garraty A growing number of studies are beginning to determine that reading comprehension is suffering in the digital age. As such, businesses, bloggers and content marketers need to develop strategies and alternatives to help their online communities and visitors overcome some of the obstacles. Here are some […]






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Blog Post Writing? Use Your 5 Senses

You Can Almost Smell a Good Blog Post By Janet Garraty “The real me wanted to get on the floor and sit pretzel-legged and tell stories of the kids we were helping, to make those kids want to help – to ignite their glow.” I really like this sentence. I heisted it from a post […]






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Have a Blog Post Idea? Chart it Out

By Janet Garraty, content specialist and publisher As an editor, I will stay with a long-winded blog draft to help clients with clarity. But I hate to break it to you, readers often will not give you the same grace period. Like a frosty car on a cold winter morning that does not warm up until […]






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Five Lead Ideas for Your Blog Post

Five Lead Ideas for Your Blog Post

Starting Your Blog Posts with Powerful Sentences   By Janet Garraty The average attention span of an adult these days is about eight seconds. Goldfish have nine. This has changed our reading habits. Most people scan, rather than read online content. So, it’s more important than ever to grab the readers’ attention within the first […]






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