Online Graphic Tools for Non-Artists

Online Graphics & Content Tools that Make You Look Like a Pro Three of the handiest do-it-yourself, cheap but not cheesy online graphic and image tools I use for content marketing are the following; Canva The word might be out on this online tool. But since I started using it over a year ago, Canva […]






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Quality Update: Google’s New No-No’s

  Coming to a Site Really Near You…Yours! By Janet Garraty Earlier this month, Google quietly rolled out a new update to their algorithms called, “Quality Update.” This latest update is Google’s continuing effort to improve the search experience for users. If they also get the chance razz the SEO guys, then they probably think that’s […]






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Don’t Rolling Stone Your Content

Don’t Rolling Stone Your Content

By Janet Garraty   Entrepreneurs and business leaders using content marketing should take a lesson from Rolling Stone magazine’s debacle in its coverage of the University of Virginia’s rape case story. The story’s author along with her editors failed to thoroughly challenge its sources before publishing the November 19, 2014 article about a woman’s allegation into being […]






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Comprehension Harder for Online Readers

Tips to help online readers read By Janet Garraty A growing number of studies are beginning to determine that reading comprehension is suffering in the digital age. As such, businesses, bloggers and content marketers need to develop strategies and alternatives to help their online communities and visitors overcome some of the obstacles. Here are some […]






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Talk Like a Millennial

Clues for Talking with Millennials This, 2015 is the year the Millennial generation begins to outnumber the Baby Boomers. Every business owner who remembers car phones in bags needs to come to grip with this life-altering fact, because the Millennial communication style will be driving the market for a long time to come. Saying this generation has, […]






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Facebook Changes Its Rules. Again

In case you have not heard, Facebook is making another big algorithm change January 1, 2015 that will impact your online marketing strategy. According to the social media giant, they will shrink the organic reach of your promotional posts even more in the year ahead. Here are the three new no-no’s for promotional posts on […]






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3 Phases of Content Marketing

Content Marketing  Phases Include Create, Engage & Optimize By Janet Garraty Think of your content like publishers think of theirs. Like them, you should understand the creation and distribution process. But unlike publishers of the past, you have the added benefit of optimizing and measuring results with analytics provided by websites and social media pages. Contently, […]






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Evangelizing Customers Key in Content Strategy

Customer evangelism. It is a term that takes testimonials to the next level by getting the clients who love you to actively sell for you. Content marketing experts from Content Marketing Institute gathered recently to discuss this topic and said businesses should focus their content strategy on the bottom of the sales funnel as much as they do […]






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Blog Post Writing? Use Your 5 Senses

You Can Almost Smell a Good Blog Post By Janet Garraty “The real me wanted to get on the floor and sit pretzel-legged and tell stories of the kids we were helping, to make those kids want to help – to ignite their glow.” I really like this sentence. I heisted it from a post […]






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Have a Blog Post Idea? Chart it Out

By Janet Garraty, content specialist and publisher As an editor, I will stay with a long-winded blog draft to help clients with clarity. But I hate to break it to you, readers often will not give you the same grace period. Like a frosty car on a cold winter morning that does not warm up until […]






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